Sexism

There is not much that needs to be said about this ad. It couldn’t possibly scream SEXISM any more in your face. We are aware that sadly, sexism was common and perhaps acceptable during the 1950s, but it is truly unbelievable the message that this simple advertisement sends to people. Domestic abuse. I would like to understand in which way is this an issue that must be made public like this, more incredible yet, encouraged. The picture clearly portrays the power of men towards their wives, and it insights fear in women. Apparently, women should be careful of what they do otherwise they may be beaten by their husbands, which is perfectly tolerable. It’s sad to think that this is the kind of influence that was mainly shown back then. Even sadder, the fact that it was so unnecessary. A coffee ad? They certainly could have done better to sell their “fresh coffee” than humiliating women in such way.